The new Wells Fargo Center VIP Club Level concourse shop, Cap & Collar, offers forward-thinking sportswear.
While in attendance at the Philadelphia Flyers opening night of its 2022-2023 season, I was witness to our welcoming John Tortorella as the new Flyers coach, watched Philly/Jersey vocalist Lauren Hart do her usual honors singing the National Anthem, peeped Gritty running amok like a fuzzy orange flame, and cheered as the Philly hockey greats beat the New Jersey Devils’ ass, 5 to 2, with Travis Konecny and Morgan Frost each scoring two goals. An auspicious season opener, right?
What really caught my eye, however, at the debut of the new, improved $70 million plus Wells Fargo Center on Thursday night was the game day fashionistas – the Gen Z crowd in lavender Flyers jerseys as opposed to the usual orange and black, the obviously monied adults in tony black leather-streaked Flyers jackets.
Where were they getting this gear? Cap & Collar, the new Wells Fargo Center VIP Club Level concourse shop dedicated to original, fashion-forward sportswear and other merchandising goodies custom-made for Flyers gear fanatics, this week’s 76ers fans coming in for the October 20 home game season start, and concertgoers alike.
President and CEO of Spectacor Sports and Entertainment Valerie Camillo said of the Cap & Collar concourse boutique and its focused design aesthetic, that “We are thrilled with how Cap & Collar turned out, and the new merchandise available for Flyers, Sixers, and music fans is fantastic.”
Camillo told dosage MAGAZINE that she and their design crew listened to the streets talking – from the penthouse to the pavement.
“We heard from our fans that they wanted new types of merchandise that can’t be found anywhere else, so we worked with fantastic brands like TUMI, Vineyard Vines, Cutter and Buck, and Travis Matthew to create a first-class shopping experience on the Club Level. We also collaborated with Flyers Alum Ville Leino to create some amazing new gear from his BilleBeino brand, which our players will wear while traveling for away games. That’s available for our fans exclusively on the Club Level. Finally, Cap & Collar also carries merchandise from Line Change (a brand created and run by two wives of NHL players, Julie Petry and Angela Price) and Erin Andrews’ Wear by EA because we heard from our female guests that they wanted more Flyers gear designed specifically for them.”