As part of a collaboration with Philadelphia-based Evil Genius Beer Company, Auntie Anne’s and Evil Genius have created an Oktoberfest-style lager just in time for the classic beer-centric holiday.
Evil Genius Beer Company’s new beer — dubbed Is Butter a Carb? — is brewed with fresh-baked Auntie Anne’s soft pretzels along with German hops and malts. It is the first time Auntie Anne’s iconic pretzels are used to develop a beer that is available for purchase.
As you may be wondering, butter is not a carb, as its origin comes from the “Mean Girls” movie line. In terms of macronutrients, butter is classified as a fat.
“The only thing better than pretzels and beer, is pretzels in beer,” said Evil Genius Beer Company Co-Founder Trevor Hayward. “We really wanted to tie the brands together in a fun way that reminds you of biting into a warm pretzel with every sip.”
In addition to its 5.5% alcohol content, the new beer boasts all the classic characteristics of an Oktoberfest, including a flavor profile that is toasty and salted.
“We can’t wait for fans of Auntie Anne’s and Evil Genius to get a taste of this fun collaboration,” said Auntie Anne’s Director of Brand Marketing Danika Brown. “It was important to us to not only create a beer made with our iconic pretzels, but also a beer that could be enjoyed alongside our pretzels. We knew we wanted something that would transport our fans and allow them to feel like they were celebrating Oktoberfest in Germany.”
An Oktoberfest Party this week at the Fishtown-based brewery was a family-friendly affair that featured the Auntie Anne’s crew, a stein hoisting competition, the Auntie Anne’s Food Truck, Oktoberfest style decor, Oktoberfest-inspired food specials, and Polkadelphia performing traditional German music.
Is Butter a Carb? will be available in stores throughout Evil Genius’ nine-state distribution footprint including CT, DE, MA, MD, MI, NJ, OH, PA, and RI. It will be available in cans for beer and retail stores, and kegs (sixtels and halves) for bars and restaurants. The recommended price for a six-pack can vary by market but will be around $11.99.
For more information on Evil Genius Beer Company check them out at www.evilgeniusbeer.com or on socials at @evilgeniusbeer. To learn more about Is Butter A Carb? and the Auntie Anne’s and Evil Genius Beer Company collaboration, visit auntieannes.com/isbutteracarb.