Philadelphia hotels love to say they’re “in the middle of everything,” but this one has the receipts—and now it has the name to match. Hyatt Centric Rittenhouse Square Philadelphia has officially rebranded from Hyatt Centric Center City, a shift that feels less like a marketing move and more like a clear statement of place. The new name highlights the hotel’s neighborhood roots and its longstanding presence in Rittenhouse Square since opening in October 2020, reinforcing a deeper connection to one of the city’s most iconic, walkable, and culture-rich corners.
Hyatt Centric Rittenhouse Square Philadelphia isn’t promising a new address or a reinvented identity—it’s simply putting the spotlight where it already belongs. The hotel’s location, guest experience, and dedication to premier service remain unchanged, but the rebrand makes the context clearer for visitors and locals alike: this is a property that’s anchored in Rittenhouse, not just “Center City” in the abstract.
Hyatt Centric Rittenhouse Square Philadelphia leans into the neighborhood
If you’ve spent any time around Rittenhouse Square, you know it’s a very specific kind of Philadelphia—polished but lived-in, stylish but not stiff, and always humming with the energy of great restaurants, smart shopping, and people watching that somehow feels cinematic even on an ordinary afternoon. That’s the positioning Hyatt Centric Rittenhouse Square Philadelphia is now embracing outright, and it makes perfect sense for an upscale lifestyle boutique hotel that trades in experience as much as comfort.
As Gregory Hirsch, General Manager of Hyatt Centric Rittenhouse Square Philadelphia, puts it, “The formal switch to Hyatt Centric Rittenhouse Square Philadelphia more accurately reflects our desirable location within Philadelphia’s premier neighborhood, home to many of the city’s best shops, restaurants, and attractions — as well as walking distance to the city’s business district.” This is a stay that can flex—easy for business, effortless for leisure, and ideally situated for anyone who wants to feel like they’re inside the city’s daily rhythm rather than orbiting it.
Hirsch continues, “Rittenhouse Square is a vibrant hub in the heart of Philadelphia, and aligning the hotel’s name with the neighborhood highlights its devotion to delivering an experience that feels authentic and connected to the city.” In a neighborhood where authenticity is noticed quickly—and inauthenticity even faster—that promise lands with real weight.
Hyatt Centric Rittenhouse Square Philadelphia invests in Philly culture
A name change is only as meaningful as the values behind it, and the strongest part of this rebrand is how clearly it connects to what the hotel has already been doing. Hyatt Centric Rittenhouse Square Philadelphia has been building a relationship with local culture through its Maker Series, an initiative that spotlights Philadelphia-based artists and creatives through rotating exhibitions and events. That’s the kind of programming that moves a hotel beyond being simply “a place to sleep” and into the category of “a place that participates.”
The recent presentation of Soft Light for Black History Month is a perfect example of that commitment, with a group art exhibition featuring works by four Black women artists exploring themes of identity, intimacy, and resilience through painting, mixed media, and figurative forms. To me, that’s the most compelling dimension of Hyatt Centric Rittenhouse Square Philadelphia: it’s aligning itself with the neighborhood’s taste level while also investing in the city’s creative community in a way that feels intentional, current, and locally grounded.
If this rebrand is about making the hotel’s sense of place more explicit, then the Maker Series is the proof point—Philadelphia is not just the backdrop here; it’s part of the experience.
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