The Pursuit of Happiness by Perfumology launches today at Perfumology’s Old City boutique — a fragrance developed by founder Nir Guy with perfumer Chris Undi, built around one of the most enduring phrases in American history and, more specifically, around the process that produced it. The document that gave the collection its name went through countless revisions before its 1776 adoption in Philadelphia. The Pursuit of Happiness by Perfumology evolved the same way — modification after modification, bottle iteration after bottle iteration — before reaching its final form.

The Declaration of Independence, Bottled

The Pursuit of Happiness by Perfumology carries the connection literally on every bottle: the reverse of each one is printed with an excerpt from the Declaration of Independence, tying the physical object to the document and the city where both came to life. The scent itself opens bright — Ruby Red Grapefruit and Sparkling Citrus alongside a Fireworks Accord and Juniper Berry, the kind of opening that reads like a night sky lighting up. Underneath, Pool Water Accord, Dry Gin, and Watermelon settle in for the heart of the fragrance, before Cedarwood Absolute, Beach Towel Musk, and Sandalwood take over for a warm, grounded drydown. (Pool Water Accord is a proprietary perfumery accord — no actual pool water involved.)

Two Editions: Standard and the 250-Bottle America 250 Limited Edition

The Standard Edition is the ongoing release — bright citrus freshness built for everyday wear. The America 250 Limited Edition is something else entirely: a second composition, produced in a run of exactly 250 numbered bottles, expanding the original formula with a higher concentration of naturals and additional materials — Black Pepper, Pink Pepper, Somalian Olibanum, Italian Lemon, White Grapefruit, Green Mandarin, and Australian Blue Cypress. Where the standard version leads with brightness, the limited edition layers in spice and resin, moving from top to base with more weight and depth. Once the 250 bottles are gone, that version doesn’t come back.

Perfumology represents more than 1,100 fragrances from independent and internationally celebrated perfume houses, but The Pursuit of Happiness by Perfumology is the boutique’s own most ambitious in-house creation to date — the shop stepping from curator into creator. Both editions are available now through Perfumology’s Old City boutique and online at perfumology.com.

A fragrance built from a document that took months to get right, made in the city where that document was signed, timed to the exact anniversary it commemorates — The Pursuit of Happiness by Perfumology earns its name. Go smell what 250 years of revision looks like in a bottle.

About Post Author

Allan Lane

Philadelphia born and bred, Allan Lane is the Publisher and Editor in Chief of digital magazines. He launched his first publication, SportBikes Inc Magazine in 2010, followed by dosage MAGAZINE in 2019. Recently, Allan launched his third online publication, Club For Man. As a journalist, Allan covers fashion, lifestyle, culture, art, and motorcycles.

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