Philadelphia born-and-based rapper and style icon Tierra Whack never lacks for a fresh headline.
Since pandemic Halloween 2020, Tierra Whack has attempted a role as an animated icon in the video for her own new “Dora” track. She dropped two new singles in “feel good” and the Philly-scented “Peppers & Onions”. Whack co-crafted an advertorial new film, “The Magic of Mini” for the Christmas holidays in collaboration with Apple and its HomePod Mini audio jawn. And she released an item through her year-long brand partnership with Adobe, a free coloring book, dubbed “W is for Whack’’ to print at home or color digitally within your favorite Creative Cloud apps such as Fresco, Photoshop, and Illustrator.
Good, right? And still, there’s more as of April 6.
To go with the currency of the link and build meme, and in accordance with the lo-fi tech of LEGO, Tierra Whack gets Tron-intergalactic on her new cut and music video “Link”. You can go HERE to see a fresh making-of film for “Link.”
In yet another brand partnership (Apple, Adobe) Whack has teamed with LEGO® for the latter’s “Rebuild The World” Campaign. Allowing herself to not only be influenced by her giddy childhood memories but use them as part of the design of the video. And its next step: co-creating its colorful vibe and LEGO brick workout with actual kids, all from the Philadelphia area.
“I was so excited to work with kids because their energy is fun, exhilarating, never-ending, and full of surprises,” wrote Whack, in a prepared statement, regarding the creative process. “I really trusted them, and I knew they were going to come up with something great. What I loved most about the process was being able to partner with such an iconic company like the LEGO Group because we could make anything happen!”
The rest of the LEGO Rebuild the World campaign is pretty darned interesting to boot. Whack joins US perspective artist Alexa Meade, Pose star, singer Billy Porter and architect and RIBA Gold Medalist Sir David Adjaye OBE in additional videos and campaign builders.
Still, it’s all really another planetary offshoot of Whack’s World, and we’re all just living in it.