Shoot 360 Philadelphia has officially opened, and the building it moved into is as much a part of the story as the basketball technology inside it. Housed in one of the community’s historic 1909 buildings — once owned by the Ford family and used to distribute Ford parts during the 1930s — the space has been transformed into a state-of-the-art basketball training facility, giving local athletes of all ages and skill levels access to advanced coaching and technology in the heart of Montgomery County.

Inside a 1909 Building With a New Purpose

Shoot 360 Philadelphia describes itself as the world’s most advanced basketball training facility, combining elite coaching with proprietary technology — AI-driven analytics, motion-tracking cameras, interactive drills, and virtual competitions against athletes across the country, all tracked through a companion mobile app that follows player performance and development over time. “We believe that Shoot 360 is the future of basketball training,” said Naveen Mohiuddin, Co-Owner of Shoot 360. “The way Shoot 360 merges technology and real, in-person skill training reaches players on a level that they are used to. We think Philadelphia, with its rich history in basketball and the amount of coaches, players, and programs, makes it a perfect area to introduce this concept.”

Programming spans individual training, small-group skill development classes, personalized training plans, youth camps and clinics, and one-on-one coaching — built for everyone from beginners just learning the fundamentals to experienced athletes chasing advanced analytics and professional-level training.

AI Analytics, Motion Tracking, and a Grand Opening With Real Civic Weight

This wasn’t a quiet soft-open. The Shoot 360 Philadelphia ribbon-cutting drew genuine local government backing — Jamila Winder, Chair of the Montgomery County Board of Commissioners, Councilman Rashaad Bates of Norristown’s 1st District, and Stephen Forster, Director of the Montgomery County Commerce Department, all attended, and the county presented a formal Certificate of Commendation. Co-Owner Mike Morak tied the building’s history directly to the mission: “Giving new life to one of Norristown’s historic buildings while creating a place for the next generation of athletes is something we’re incredibly proud of. We believe this is the beginning of something special for our community.” Director of Operations and Partner John Womack also spoke at the event.

Beyond training, Shoot 360 Philadelphia is built to function as a genuine community venue — birthday parties, corporate events, team-building experiences, and fundraising events, including its Shoot-a-Thon program, which helps local schools, teams, and organizations raise money through interactive basketball competitions. A 116-year-old building that once moved Ford parts is now moving basketball players toward their next level. That’s Shoot 360 Norristown — find more at shoot360philadelphia.com.

About Post Author

Allan Lane

Philadelphia born and bred, Allan Lane is the Publisher and Editor in Chief of digital magazines. He launched his first publication, SportBikes Inc Magazine in 2010, followed by dosage MAGAZINE in 2019. Recently, Allan launched his third online publication, Club For Man. As a journalist, Allan covers fashion, lifestyle, culture, art, and motorcycles.

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