The Slightly Off Center Campaign, activated by the South Street Headhouse District, shines a worthy spotlight on its community of South Street businesses.
A media preview event at Brauhaus Schmitz was the perfect venue for South Street Headhouse District (SSHD) to announce their new Slightly Off Center campaign. South Street has always been a melting pot of people and businesses that now boasts a community of over 400 local businesses and independent shops. The event showcased some of the unique businesses that make up the district, and it was a great opportunity to learn more about the campaign.
With its location between Queen Village and Society Hill, the South Street Historic District in Philadelphia is one of the most popular tourist attractions in the city, and in March of 2020, the pandemic forced many of these businesses to close, and the SSHD wanted to make sure their experiences were told.
SSHD Deputy Director Michael Harris explained how the new campaign came about while hanging a banner on Fabric Row along 4th Street when he noticed the banner was sliding down and the idea bulb literally burst into his head. “I thought, that’s South Street, we’re slightly different, we’re near Center City, and we’re slightly off center.”
Slightly Off Center is a great opportunity for people to experience a memorable dining or shopping experience in the South Street Headhouse District. You’ll learn about one of Philly’s hidden gems and you’ll do good for over 400 small businesses in the area.