A 30-foot mobile barbershop will be erected at Liberty Place on Thursday, July 18 to benefit ZERO – The End of Prostate Cancer.
Philly is a good place in which to have a beard, a goatee, a bushy mustache, and have a sense of philanthropy as well. The Movember Foundation charity promoting men’s health (especially in relation to issues regarding prostate cancer, testicular cancer, mental health, and suicide prevention) has had a powerful presence since its start, internationally, since 2006, and shows no signs of slowing.
Equally focused on prostate cancer and issues of men’s health is ZERO, or Zero Cancer (https://zerocancer.org), the new name for an old organization. In 1996, physicians, patients, and advocates came together to create the National Prostate Cancer Coalition. According to its legend, this newer group modeled themselves after the National Breast Cancer Coalition and was formed to stand up for men and their families impacted by prostate cancer and become a political force for a cure.
To benefit ZERO – The End of Prostate Cancer, a nonprofit that is leading the fight to end prostate cancer – and to celebrate Philadelphia, the city ranked 10th among the ‘Most Facial Hair Friendly Cities in America’ (based on the sixth annual research study from men’s grooming company Wahl), a 30-foot mobile barbershop will be erected at Liberty Place on Thursday, July 18, from 10 a.m. – 6 p.m. There, a team of master hirsute hedge trimmers will offer free trims for a good cause and find local guys “with the best scruff” to represent the city as Wahl Man of Philadelphia.
For every facial hair trim performed, Wahl will donate $1 to ZERO – The End of Prostate Cancer. And don’t try to get the barber to cut your hair, pal.
“When you’re in the business of celebrating great facial hair like we are, it helps to have a compass,” wrote Steven Yde, division VP for Wahl. “Identifying the most facial hair friendly cities in America not only supports our mission of finding and promoting great facial hair, but it lets guys know where their anti-clean-shaven lifestyle is most welcome.”
That’s right. Along with looking good for a good cause, the Wahl Man of Philadelphia title and you slide into the nationals.
Do it, beardo.