Cooper Neel did not take a straight line to founding a beverage company. The 23-year-old Villanova native grew up with dyslexia, dyscalculia, dysgraphia, and dyspraxia — four learning differences that made navigating a system designed for neurotypical brains an ongoing negotiation between what the world expected and how his mind actually worked. What turned that negotiation into a business was his mother, Nina Neel, who from the earliest years refused to let her son be defined by what he could not do and instead built a framework around what he could. With Mother’s Day approaching, the story of Cooper Neel and COOP NeuroRefreshers is as much about Nina’s advocacy as it is about adaptogens and sparkling tea.
How Nina Neel Shaped the Path
The foundation was set before Cooper Neel started kindergarten. When a preschool teacher flagged that he might struggle, Nina moved immediately — getting him evaluated early, which opened the door to accommodations, tools, and specialized support through institutions like AIM Academy. Cooper framed it directly: that early intervention changed everything, giving his teachers and specialists the ability to build a framework that actually worked for how he learns.
That foundation did not just help him succeed in school. It is the reason the business exists today. Throughout a high school photography business, his Different Not Difficult podcast, and now a nationally distributed beverage brand, Nina has been the constant — consistent advocacy and an unwavering belief that his brain was not broken, just different in a way that could lead to original thinking, resilience, and creativity.

Cooper Neel created COOP NeuroRefreshers as a functional sparkling tea line designed to support the brain with adaptogens and nootropics — beverages that are as refreshing as their messaging is intentional. The four flagship flavors each target a different need: Dump the Slump pairs raspberry lemon with ashwagandha and green tea at 40 milligrams of caffeine.
Hocus Pocus Now Focus blends dried mango yerba mate with passionflower and L-Theanine at 120 milligrams. Regress the Stress combines blueberry lavender chamomile with holy basil, caffeine-free. Dare to Not Compare — the boldest recipe — mixes strawberry jalapeño rooibos with lemon balm and lion’s mane. Philadelphia’s functional beverage space has been expanding steadily, and COOP NeuroRefreshers stands apart by tying product to purpose with a specificity that most wellness brands do not attempt.
Cooper Neel, Beyond the Can
One in five Americans — an estimated 65.8 million people — experience learning differences. COOP NeuroRefreshers operates on the belief that those differences are not obstacles but distinct advantages, and twenty percent of profits are donated to the Coop Learning Differences Fund in partnership with organizations including AIM Academy. Nina Neel put it simply — supporting her son through his learning differences meant walking beside him through challenges that asked more of both of them than either expected.
Watching him grow into someone who could channel those very differences into building his own company has been extraordinary. Being there for him was never just a responsibility — it has been one of the greatest gifts of her life. COOP NeuroRefreshers is available on shelves across Pennsylvania and Texas and ships nationally via coopneurorefreshers.com.

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